Male customers who visit barbershops are not just looking to get their hair cut, but also to have a place to express themselves and think about how they want to present themselves. Based on global fashion trends for 2025, we have compiled some points that barbers can use in making suggestions to their customers.

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1. "Quiet Luxury" - A sense of quiet luxury is popular

Rather than logos and flashy decorations, understated, high-quality "quiet luxury" is more popular.

→ As a barber, you will be more likely to gain sympathy if you suggest hairstyles and beard styles based on the keywords "cleanliness," "calmness," and "sophistication."

Tip:

• Adjusting fades for a natural look

• Advice on simple color coordination that brings out your complexion

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2. The resurgence of preppy/Ivy League style

Stripes and classic school vibes are back in the spotlight. In fashion, Ivy League-style thin stripes give off an "intellectual and youthful" impression.

→ At barber shops, it goes well with "neat side parts" and "clean, tight hair."

Tip:

• Recommend a side part or a classic fade.

• Linking hairstyles and fashion to expand the conversation

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3. Natural fades and soft textures are trending

Fades remain popular, but people are looking for a more natural, softer look. Taper fades, which are more suited to everyday life, are on the rise, rather than the aggressive skin fade.

Tip:

• Use scissors as well as clippers to keep the hair soft.

• The key concept is "natural yet clean"

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4. Low-maintenance style

With rising haircut costs and diversifying lifestyles, people are looking for hairstyles that last longer.

Surveys have also shown that there is a trend away from short hair in the UK.

Tip:

• We offer a turban style that won't fall apart even if it's long.

• Set instructions on how to style at home

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5. Gorpcore and Techwear-inspired colors and vibes

Earth tones like olive and charcoal are pervasive in urban fashion, and their functional, outdoor feel is popular.

→ Barbers are easy to match with a style that is both "masculine and rugged" and "urban."

Tip:

• A down style that emphasizes a rugged impression

• Advice on matching with hair color and fashion

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6. Men's grooming goes upscale

There is a trend towards emphasizing the "total experience" that includes not only haircuts but also skin care, beard care, and relaxation.

Tip:

• Shaving and facial treatment set

• Providing comprehensive proposals for "hair + skin + beard" to increase average customer spending

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summary

The key trends for 2025 are "tranquility," "naturalness," and "sustainability."

If a barber makes suggestions with this trend in mind, male customers will feel that "this salon understands me," which will lead to an increase in repeat customers.

The key is to give advice that links to fashion and lifestyle as a whole, rather than just hairstyle alone.

This creates an "unforgettable barber experience for the customer."

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List of sources (as of 2025)

1. Vogue Business

   • “4 menswear trend predictions for autumn/winter 2025”

   • “Denim, OTT layering and the return of normcore: Vogue Business's menswear predictions for SS25”

   • “4 big grooming takeaways from the mens autumn/winter 2025 shows”

2. The Guardian

   • ``'Short hair is dying out': 30% rise in cost of UK haircuts, not fashion, is driving the change”

3. Seven Potions (Men's Grooming Blog)

   • “Barbershop Trends 2025: Modern Man”

4. The Shave Cave

   • “Men's Hairstyles 2025”

5. Siesta Key Barbers

   • “Men's Grooming Trends 2025: Styles and Services on the Rise”

6. Wellness Pro Insurance / Citadel US

   • “Luxury Men's Grooming Trends for Barbers”

7. Wikipedia

   • “2020s in fashion”