Gentry Diamond Checker

Just read to the end.

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The diamond check pattern, which has a graphic motif that crosses the black and white marble floor of a 19th century French mansion with the costumes of Italian harem robes, combines a traditional context with a punk spirit.

Harlequin Context

It first appeared as a fabric design for stage costumes in the 1920s as the costume of Arlecchino, the jester in the 16th century Italian Commedia dell'arte, and was later adopted as a luxury fashion by Elsa Schiavarelli around 1940.

Argyle Context

Originating from the tartan of the Campbell clan of Scotland in the 17th century, it became popular as British golf wear in the 1920s, and was later reproduced and became a staple in the US in the 1950s, for example in cardigans.

It's a perfect backdrop for a barber shop with a mid-century feel .

Checkerboard Context

In the 1970s and 1980s, Vans slip-ons became an icon of skate and punk culture, and even permeated street culture.

This context may be the most commonly known design background.

A few years ago, Nakamura Shoten's cutting capes were featured in a TV commercial for VANS Hong Kong.

Over time, this pattern has permeated youth culture and is now widely used in society today.

What kind of barbershop should use this design?

Tagline

#midcentury #streetmix

No matter how you look at it, any store that wants to promote these two elements should have at least one of these items on hand.

Then share that cultural background with your customers and use it as a conversation topic.

Don't just imitate others, tell a story.

Because it speaks volumes about you and your customer's brand.